Artificial intelligence has made it easy and perspective for companies to survive and excel in international competition by keeping up with the latest technology. AI refers to the social science of making computers work like how humans do. With the use of AI, a number of areas in the digital marketing industry have advanced and have continued to excel further. Natural language processing is a branch of AI that enables computer programs to comprehend, process and formulate the responses to human language in the same way it is spoken. With the increasing use of machine learning, natural language processing technologies are being used for multiple work like data examination and improvement in human-computer interaction.

Using AI for multiple business processes can actually lead the business to another level in terms of goals achievement. It has helped in the improvement of developing a deep understanding of marketing and helping brands to increase customer service quality. AI systems constantly work in the background of the products and services like Netflix, Amazon, Google. Companies run a pay-per-click campaign as a marketing strategy for their business and employees work for that. However, human efforts for the same can be minimized by using AI system. AI can also help to discover advertising channels that may not be used by the competitor company.

We all know that we can create rule sets and formats for profit and loss summaries, quarterly business reports, stock market reports and such others. By inclusion of AI system. A company can design a narration or summary in real time. One can set up writing styles and formats for the same. Hence, those summaries can be personalized as per your business need.

Another interesting benefit of using AI system is for sending emails. Emails are an important part of day to day work for marketing in all kinds of businesses and one needs to send a personalized email for every customer according to their interests to maintain a good relationship with them. With the use of AI system, one can send personalized emails based on the business requirements. The system basically maps the previous website interactions, time spent by subscribers on one page, subscriber’s wish list, interactions with different kind of visitors. In a way, it helps to send a curated email to every single customer by analyzing customer’s reading patterns. This is a huge time and energy saving benefit by using AI tool to get information about each customer rather than doing it manually.

Artificial intelligence powered tools can also help to gather a large volume of data, build a predictive model, test and validate the model. This kind of a tool can be very much useful for predicting large volumes, for example, stock market data. Analytical summary based on AP powered tool can be used to make business decisions profitably.

If you have recently used google photos, you may have noticed that Google search engine recognizes people and images in a fraction of time. From a marketer’s standpoint, image recognition means a better connection of online content and store visits. Many stores use facial recognition software to trace customers and their visits. This can be helpful to make an analysis of customer’s number of visits and their buying preferences. We can say that AI-powered tools enable marketers to improve customer relationships in a great way.

Source: https://sigilbrand.com/blog/ai-now-how-companies-are-using-ai-in-marketing/

As of the end of 2017, to the beginning of 2018, the US economy has been steadily increasing, and breaking records almost every month. As of March 2018, a new record had been broken dealing with one of the most important factors in determining the stability of the U.S economy. It was recorded that, “ one-third of small business raised compensations in March”, which was the largest pay increasing since November 2000.

This is largely due to the fact that the job markets are becoming more and more competitive, therefore according to most small firms “they feel optimistic, hiring and willing to raise wages to find the right employees for the businesses”. This optimism directly translates to a boon in the overall U.S economy, since the majority of business in the United States are considered small business. Having one-third of small business “feeling optimistic” about hiring new employees, while also increasing wages provides a direct stimulus to the U.S markets, and in general a much more confidence in the US economy for future employees, and investors.

Small business in the United States provides the most effect on the U.S economy, due to the fact that they contribute to local economies by bringing growth and innovation to small communities all over the country. Having small business declare that they are willing to increase wages in order to bring aboard more employees, helps small communities by providing employment to people who may not be employable to larger corporations. This then results in a much lower unemployment rate, and a much more prosperity all over the nation.

Early in the 19^th century, after the Emancipation Proclamation, and the 13^th Amendment took place the 19first steps to commemorating black history began. The history behind the creation of black history goes farther back than that of the most known African American who pioneered the Civil Rights Movement. Black history month began in the early 20^th century, 1915 to be specific by a “Harvard historian named Carter G. Woodson and prominent minister Jesse E. Moorland. This was originally an event which was supposed to take place the second week of “February to coincide with the birthdays of both Abraham Lincoln and Fredrick Douglass”. During this week of February, the event caught the attention of several schools and communities all over the nation, which made people organize and host several different activities, such as history clubs, performances, and lectures.

Black history month after it gained nationwide recognition among local schools and communities, it began gaining recognition among local and state governments all over the country. This was mainly due to the fact that several decades after Black History was implemented, the Civil Rights movement began to take place in the United States around the mid 1950’s. This movement caused the Black History Week to evolve from just one week in February to the whole the entire month in order to commemorate, and push the awareness of the accomplishments that black people have done throughout the century after the Emancipation Proclamation.

By the end of the Civil Rights movement in 1968, Black History Month was being celebrated every year by campuses and local throughout the country. However, it wasn’t until 1976 that Republican President Gerald “officially recognized Black History Month” on a Federal level. Gerald Ford stated that public should ‘seize the opportunity to honor the too-often neglected accomplishments of black Americans in every area of endeavor throughout our history’.

In 2018, even though it has been almost a century since the creation Black History; the ideals and values of why we celebrate such a momentous event rests in every American in the United States.

Author: Angel Veloz, Sabre88 LLC

Editor’s note: Original Sources

Source: http://www.history.com/topics/black-history/black-history-month

In 2015 the previous administration advocated for the creation of the Open Internet Order or, Net Neutrality, the vision was to create an open unrestricted internet for all to use equally. Net Neutrality is the proposition that internet service providers should allow access to all online content without favoring or blocking particular products or websites. This idea can be beneficial to the general population because it fosters small business growth along with keeping prices low and affordable. Net Neutrality was the prerogative of the U.S. government for two years, however, it is no longer in effect. Ajit Pai, the current administration’s chairman for the Federal Communications Commission, removed net neutrality a full year after his inauguration. Pai’s drive for ridding the internet of regulated neutrality as he said in his press conference last December comes from his belief that as one of Americas greatest success’ the internet needs to be un-regulated in order to fully prosper, and that the regulations have taken us away from consumer preferences not towards them. Pai is correct in that a more open, less controlled internet is pleasing to the average consumer because it grants more access to more online applications and content.

Ajit Pai’s removal of Net Neutrality occurred in December of 2017, with the turn of the year, expect to see more in your cable plan, options for free Netflix in exchange for paying for a slightly more expensive internet bill. This is positive because immediately one will start to see faster internet and convenient packages, and collaborations between internet providers and mainstream content. As the internet progresses, now without regulation expect to see more dominance of that mainstream content and even possibly cheaper prices for that content.

While the internet deregulation brings a promise of cheaper prices to the services we use every day, it will come at the cost of budding entrepreneurs. Unregulated internet will bring in an era of pay for speed; the speed of smaller applications and content will be far slower than that of the corporate giants. Look forward to longer loading times and less accessible content if you prefer the little guy to the larger one.

Author: Bobby Cottingham, Sabre88 LLC

Editor’s note: Original Sources

http://fortune.com/2017/12/15/net-neutrality-pai/

https://www.forbes.com/sites/joshsteimle/2014/05/14/am-i-the-only-techie-against-net-neutrality/#4e4c811170d5